Disney is giving back to its own charity foundation during Mickey Mouse’s 90th birthday celebration.
Through November 17, 2018, Disney is donating $5 (up to $2M) for every post on Facebook, Twitter and Instagram featuring the hashtag #ShareYourEars. The money will be used to help grant wishes for kids with life-threatening conditions.
During the campaign, guests at Disney Parks and Disney Cruise Line can find either special #Mickey90 and #ShareYourEars backdrops or Photopass picture frames.
We found one of the walls at Animal Kingdom:
“It is a tremendous honor to support children whose wish is to come to Disney. Wish granting exemplifies the magic our 160,000 cast members and Imagineers create for guests all over the world every day. With this third #ShareYourEars campaign, we’ll get to make a difference in the lives of even more children and families.”
– Bob Chapek, Chairman, Disney Parks, Experiences and Consumer Products
#ShareYourEars is part of the Disney Team of Heroes philanthropic initiative, which launched in March 2018 with a $100 million commitment to transform the children’s hospital experience and provide comfort and inspiration for kids and families.