Disney Launches ‘Protect the Pride’ Campaign

In celebration of the release of The Lion King, The Walt Disney Company is launching a global conservation campaign to raise awareness and support the dwindling lion population across Africa.

Since Disney’s The Lion King was first released in theatres 25 years ago, half of Africa’s lions have disappeared. Lions face rising threats, such as poaching, loss of prey and destruction of habitats However, research shows the lion population can recover.

Disney has already donated more than $1.5 million to LRF and its partners and will make additional grants as well as invite fans to help double the donation for a total contribution of up to $3 million. Fans may participate by taking part in celebratory experiences and purchasing special edition products, as part of The Lion King Protect the Pride campaign.

More from the Wildlife Conservation Network:

The Wildlife Conservation Network has established an unparalleled reputation for how they lead, manage and evaluate the programs they oversee and the Lion Recovery Fund is one of their premiere programs that supports organizations working across Africa to double the number of lions in the wild by 2050. By protecting lions, we also are protecting the health and well-being of the savanna, wildlife and communities who live alongside them.

How you can help:

  • For every guest who rides the Kilimanjaro Safaris® Expedition at Disney’s Animal Kingdom® Theme Park in Florida during opening week of The Lion King film (July 19 – 25, 2019), Disney Conservation Fund will donate $2 (up to $350,000) to the Wildlife Conservation Network’s Lion Recovery Fund’s efforts to help double the number of lions across Africa by 2050. Theme park admission is required. Click on the image to learn more.
  • In celebration of the new book, “The Art and Making of The Lion King” and to lend support to the Lion Recovery Fund, Disney Publishing Worldwide and the Disney Conservation Fund will collectively donate $25,000 to the Wildlife Conservation Network to help “Protect the Pride” through efforts that engage communities to ensure a future for African wildlife and their habitats. Click on the image to learn more.
  • 40,000 Special Edition Simba and Nala plush lions are available for purchase at Disney stores* across the globe. Each of the 40,000 plush represents one of the lions Disney and the Lion Recovery Fund are working to ensure a future for. For each Special Edition Lion sold, Disney will donate US $5 to the Wildlife Conservation Network in support of the Lion Recovery Fund and its local partners. Click on the image to learn more. *In North America, available at Disney stores, and in the U.S., available at shopDisney.com and select locations at Disneyland® Resort and Walt Disney World® Resort.

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