Walt Disney Co. is banning advertising from Netflix Inc. across its entertainment TV networks. This includes Disney Channel, Freeform, Disney Jr. and more.
This news comes as Disney gets ready to roll out their own streaming service, Disney+, November 12th.
According to the Wall Street Journal, Disney evaluated whether it had a mutual business or advertising relationship with the companies, one of the people said. Netflix doesn’t show ads in its programs.
In a statement, Disney said the subscription streaming-video business has evolved, “with many more entrants looking to advertise in traditional television, and across our portfolio of networks.” The company said it re-evaluated its initial blanket ban on streaming ads “to reflect the comprehensive business relationships we have with many of these companies.”
Netflix declined to comment.