Disney to Evaluate Movie Release on a “Case-by-Case” Basis

Disney is closely monitoring the future of the box office.

After sliding back multiple movies like “Soul”, “Black Widow” and “Mulan”, the company is assuring fans that movies will be back at some point.

For the most part, studios have shifted their calendars to push back major blockbuster films to later in the year or to 2021. In rare occasions, films have opted to go straight to on-demand or to a streaming platform.

“We very much believe in the value of the theatrical experience overall to launch blockbuster movies,” Disney CEO Bob Chapek, said during an earnings call Tuesday.

Disney has pushed all of its theatrical releases to new dates on the movie calendar, except for “Artemis Fowl”. It will no longer play in theaters, but will head straight to Disney+ June 12th.

“I think you know that is moving over to Disney+ given the demographic appeal of that film, which was not originally the plan, but all our other tent-pole movies have been rescheduled theatrically later in year so we very much believe in the power of that launch platform for our big movies,” Chapek said.

The first movie Disney will release in theaters once they reopen is “Mulan” on July 24. Disney said it will have a good idea of how the film will fare in reduced capacity theaters and what kind of demand is out there from moviegoers by looking at Warner Bros.’ “Tenet,” which arrives the weekend before on July 17.

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