Disney is pulling the plug on Disney English after 12 years in China, the company announced Monday.
The Walt Disney Company opened its first learning center in Shanghai in October 2008. Designed for the domestic market, its English-immersion classes, featuring storytelling, singing and interactive games, soon became popular.
Disney English has 26 centers across the country, including 10 in Shanghai.
The business suspended in-person operations in January due to coronavirus.
Mahesh Samat, Walt Disney Co’s Executive Vice President released a statement saying: “Over the past few years, we have noticed a shift in consumer preferences toward online learning experiences and this trend has been accelerated by the global pandemic as families are hesitant to resume in-person supplemental learning classes. After careful consideration, we have made the difficult decision to not reopen the centers. We are ensuring that each family of a Disney English learner is refunded accordingly, and we are taking care of each and every one of our affected cast members. “
The company said parents can apply for refunds from June 26 to July 21.