Disney has significantly reduced its spending on Facebook and Instagram ads due to concerns about the social media platform’s enforcement of its content policies.
According to The Wall Street Journal, the company joins a list of large corporations that have cut back on Facebook ads as part of an effort to compel Facebook to change how it handles hate speech and misinformation on its platforms.
The monthlong #StopHateforProfit boycott organized by a coalition of civil rights organizations including the Anti-Defamation League, the NAACP, Color of Change, and Sleeping Giants kicked off July 1st and includes companies like Hershey, Honda, Ben & Jerry’s, and Verizon.
According to the WSJ, Disney has paused ads for its news Disney Plus streaming service on Facebook, and paused ads for its Hulu streaming service on Facebook’s Instagram platform.
Disney spent about $210 million for Disney Plus ads on Facebook in the US in the first half of 2020.