Disney, Twitter & NHL Partner for Stanley Cup Playoff Content

The National Hockey League is set to resume its 2020 on August 1st and ahead of the restart Disney Streaming Services and Twitter are teaming up with the league.

According to Deadline, the partnership will deliver live look-ins via Twitter of select NHL games during the 2020 Stanley Cup qualifiers and playoffs to fans in the U.S.

In a first, fans will be able to vote in Twitter polls to select which games will feature the live look-ins, which will see a minute or two of continuous action live-streamed on Twitter.

Each week during qualifying play and the first two rounds of the playoffs, the NHL will select two game nights per week that will feature the live Twitter look-ins.

The frequency will ramp up to a minimum of five games during the conference finals and during every game of the Stanley Cup Finals.

The initiative aims to drive tune-in to live game broadcasts on NBC Sports, regional sports networks and NHL Network as well as encourage fan interaction and conversation.

Disney Streaming Services is the current name for the business formerly known as Major League Baseball Advanced Media. The unit leveraged its early success in streaming baseball games to branch out to handle other sports and entertainment streaming outlets, including that of the NHL.

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