Disney Cuts Ad Spending on Facebook

Disney has significantly reduced its spending on Facebook and Instagram ads due to concerns about the social media platform’s enforcement of its content policies. According to The Wall Street Journal, the company joins a list of large corporations that have cut back on Facebook ads as part of an effort to compel Facebook to change... Continue Reading →

Disney Promotes Hulu in Pitch to Advertisers

Disney, which barely a year ago took full operational control of Hulu and seven months ago launched subscription service Disney+, is making both streaming services key parts of its presentation to ad buyers, according to Deadline. Instead of the traditional in-person spring upfront event at New York’s Lincoln Center, the company sent advertisers a 45-minute... Continue Reading →

Disney Announces Major Redesign for Hulu

Disney is making a slew of streaming announcement to celebrate National Streaming Day. One of the announcement catching everyone’s attention is the major redesign coming to Hulu. The platform is starting to rollout its new interface today. The company is moving towards a more standardized, even Netflix-like user interface featuring collections laid out vertically within... Continue Reading →

Disney+ Reaches 54.5 Million Subscribers

While the coronavirus has had a major negative impact on The Walt Disney Company, there is one bright spot: Disney+. In the Q2 earnings call on Tuesday, the company reported that the streaming service reached 54.5 million paid subscribers. CNBC put together a graph to show how it compares to it’s top competitor, Netflix’s growth:... Continue Reading →

Disney to Offer Streaming Bundle of Disney+, ESPN+ & Hulu

Disney says their streaming platforms will be available for bundle when Disney+ debuts this winter. The company says it will offer a streaming bundle of Disney+, ESPN+ and Hulu, with ads, for $12.99 a month. The bundle of Disney direct-to-consumer properties will be available for purchase on Nov. 12 when Disney+ launches.

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