“The Little Mermaid” 30th Anniversary Merchandise at Disney Parks & shopDisney

A new batch of merchandise can become part of your world just in time for the 30th anniversary of The Little Mermaid.

Disney Parks and shopDisney have released a new collection of merchandise is “shell-ebrate” the occasion.

The new line includes a special edition MagicBand, doll & ears.

MagicBand ($29.99)

The MagicBand is limited release, not limited edition.

Ears ($27.99)

Celebration doll ($129.99)

The doll is 16″ tall, limited edition 6,000 and is part of the Parks Diamond Castle Collection.

You can find these items in the parks, as well as on the shopDisney website & smartphone app.

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